Trademarks & Symbols, Volume 1: Alphabetical Designs
Kuwayama, Yasaburo
- Publisher: Van Nostrand Reinhold Company
- Date published: 1973
- Format: Hard cover
- ISBN: 9780442245634
Tight, square spine. Clean, unmarked interior. Gilt to spine and front board remains bright. Moderate edge-wear, but no other notable wear to the book. Mylar-protected jacket is price-clipped and has some chipping and edge-wear. 'From now on, ' wrote noted typographer Kuwayama in 1987, 'more marks incorporating the spirit of play, a novel and enjoyable development, will probably appear. ' This first volume of Trademarks & Symbols, with its extensive catalog of innovative alphabet-based marks, played a sizable role in that trajectory: the breadth and depth of its creative approach to the letterform continues to influence designers and symbology devotees alike. 193 pp. Featured Rare & Collectible.
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