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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Audiobook. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6, 000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Num Pages: 432 pages. BIC Classification: AKC; GTH. Category: (G) General (US: Trade). Dimension: 261 x 386 x 51. Weight in Grams: 3626. 2015. Hardcover.....We ship daily from our Bookshop.

Special order direct from the distributor

PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Audiobook. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

Special order direct from the distributor.

This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Num Pages: 432 pages. BIC Classification: AKC; GTH. Category: (G) General (US: Trade). Dimension: 261 x 386 x 51. Weight in Grams: 3626. . 2015. Hardcover. . . . .

01 edition. 432 pages. German language. 15.00x10.00x2.00 inches. In Stock.

Text in German, French, English. 432 p. Contains: Illustrations. Includes illustrations.

Hardcover. Modernist aesthetics in architecture, art and product design are familiar to many of the creatively inclined. In soaring glass structures or minimalist canvases we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of Modernism in logo design. With the creation of clean visual concepts, graphic designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, this sweeping survey of the logo is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside this comprehensive catalog resource, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on Modernism and Graphic Design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei, Inc., and the Mexico Olympic Games of 1968. An unrivalled, encylopedic resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural and corporate history, and in the sheer persuasive power of image and form. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.